What feels harder than it should?
When the system is unclear, even good teams struggle to do their best work.
Requests arrive from everywhere. Priorities compete for attention. Reporting takes hours to rebuild. New technology creates more questions than clarity. The problem is rarely effort—the work needs a better way to move.
Work is scattered across too many places.
- Requests arrive everywhere
- Priorities and ownership are unclear
- Reporting takes hours to rebuild
AI access has not become practical adoption.
- Useful applications are difficult to identify
- Experiments are disconnected from real work
- Ownership and governance remain unclear

A clearer way forward
Complex operations do not need to feel complicated.
I’m Anthony. I have worked internally across marketing operations, project management, design, and workflow improvement at organizations including Salesforce, In-Situ, and Ott.
My design background taught me how to make complex information understandable. My operations experience taught me how to turn that clarity into repeatable workflows, useful reporting, and systems teams will actually adopt.
Where I create the most value
Clearer systems for the work behind marketing.
I connect people, process, information, and technology so teams can move with greater visibility and less friction.
Marketing operations
Clearer intake, ownership, prioritization, approvals, budgeting, and reporting across marketing teams.
Workflow & program design
Practical systems that replace inconsistent processes without adding unnecessary administration.
AI enablement
Useful AI applications, role-based assistants, and adoption plans built around real work instead of novelty.
Creative operations
Better connections between creative work, team capacity, feedback, priorities, and decision-making.
A practical approach
From operational friction to a system people can trust.
Understand the work
Identify the people involved, the friction they experience, and the outcome the system needs to support.
Simplify the system
Bring the process, information, ownership, and tools together in a way that is clear and maintainable.
Help the team adopt it
Create visibility, documentation, and feedback loops so the solution works in practice—not just on paper.
Selected work
Systems that changed how work gets done.
These projects show how I approach complex operational challenges across portfolio management, event planning, team capacity, leadership reporting, and AI adoption.
OneBrand rolloutAGOn track
Regional launchMKReview
Budget alignmentJLReady
Program governance
Giving a global rollout one source of truth
Shared intake, department ownership, budgets, approvals, and executive reporting.
View the case study →Process design
Building the right workflow for every tradeshow
Reusable planning, a focused approval path, and one consolidated ecosystem.
View the case study →AGAnthony21 / 25
MKMorgan16 / 25
JLJordan23 / 25
Resource planning
Bringing meaningful capacity planning back
A shared effort model designed for fairer and more useful planning decisions.
View the case study →Management reporting
Replacing a whiteboard with a live dashboard
A remote-ready operating view with one weekly update and visible history.
View the case study →AI implementation
Turning individual needs into role-based AI assistants
A discovery-led rollout designed around real work, team feedback, and shared governance.
View the case study →Where this work fits
Open to roles where operations, technology, and people come together.
I’m currently open to full-time and consulting opportunities where I can improve how work moves, how decisions are made, and how new capabilities are adopted.
- Marketing Operations Manager
- Creative Operations Manager
- Marketing Program Manager
- Workflow or Business Process Lead
- AI Enablement or AI Adoption Lead
What clear systems make possible
Better visibility. Better decisions. Less time reconstructing the work.
Priorities become easier to see. Ownership becomes easier to understand. Reporting becomes more reliable. Teams can spend less time working around the system and more time moving the work forward.
Ready for less friction?
Your team does not have to keep working around a broken system.
If your processes, tools, or AI initiatives are creating more friction than clarity, let’s find a practical way forward.