Marketing operations
Clearer intake, ownership, prioritization, approvals, budgeting, and reporting across marketing teams.
MARKETING OPERATIONSEverything connected.
Everything connected.
Everyone moving.
↗Clear requests◎Shared ownership✓Visible progress
Less coordination.More momentum.
Practical AIHuman judgment included.
A clearer way to work · Concept illustrationWhat feels harder than it should?
When the system is unclear, even good teams struggle to do their best work.
Requests arrive from everywhere. Priorities compete for attention. Reporting takes hours to rebuild. New technology creates more questions than clarity. The problem is rarely effort—the work needs a better way to move.
For teams01
Work is scattered across too many places.
- Requests arrive everywhere
- Priorities and ownership are unclear
- Reporting takes hours to rebuild
Campaign launchOn track
Website updateReview
Q4 planningReady
For growing teams02
AI access has not become practical adoption.
- Useful applications are difficult to identify
- Experiments are disconnected from real work
- Ownership and governance remain unclear
✓DiscoverReal needs
✓BuildRole-based
ScaleGoverned
A clearer way forward
Complex operations do not need to feel complicated.
I’m Anthony. I have worked internally across marketing operations, project management, design, and workflow improvement at organizations including Salesforce, In-Situ, and Ott.
My design background taught me how to make complex information understandable. My operations experience taught me how to turn that clarity into repeatable workflows, useful reporting, and systems teams will actually adopt.
10+ years working inside large, mid-sized, and small teamsSystems & automation Smartsheet, similar platforms, and GitHub workflowsFort Collins based open to local and remote opportunities
More about how I work →Where I create the most value
Clearer systems for the work behind marketing.
I connect people, process, information, and technology so teams can move with greater visibility and less friction.
Workflow & program design
Practical systems that replace inconsistent processes without adding unnecessary administration.
AI enablement
Useful AI applications, role-based assistants, and adoption plans built around real work instead of novelty.
Creative operations
Better connections between creative work, team capacity, feedback, priorities, and decision-making.
A practical approach
From operational friction to a system people can trust.
Understand the work
Identify the people involved, the friction they experience, and the outcome the system needs to support.
Simplify the system
Bring the process, information, ownership, and tools together in a way that is clear and maintainable.
Help the team adopt it
Create visibility, documentation, and feedback loops so the solution works in practice—not just on paper.
Selected work
Systems that changed how work gets done.
These projects show how I approach complex operational challenges across portfolio management, event planning, team capacity, leadership reporting, and AI adoption.
14departments.
One source of truth.
One source of truth.
↗ Shared leadership visibility
PROJECT ONEBRANDA request with a clear path.
20+stakeholdersConceptual system illustrationSubmit→Route→Track
Program governance
Giving a global rollout one source of truth
Shared intake, department ownership, budgets, approvals, and executive reporting.
View the case study →STRATEGIC EVENTSTier 1PM-led planning
REGIONAL EVENTSTier 2Sales-led planning
✓ One approval path
Request → Approve → Plan
Conceptual system illustrationProcess design
Building the right workflow for every tradeshow
Reusable planning, a focused approval path, and one consolidated ecosystem.
View the case study →◷ Implementation in progress
PLAN THE EFFORT. NOT THE TASK COUNT.7 levels. One shared language.Two-week sprint cycles · Full adoption planned for early 2027
Conceptual system illustrationResource planning
Bringing meaningful capacity planning back
A shared effort model designed for fairer and more useful planning decisions.
View the case study →≈83%less time
updating the boardRetrospective estimate
updating the boardRetrospective estimate
✓ A shared view, wherever you work
MINUTES PER UPDATE · APPROXIMATE
Conceptual system illustration30Physical board→5Digital update
Management reporting
Replacing a whiteboard with a live dashboard
A remote-ready operating view with one weekly update and visible history.
View the case study →7role-based assistants
actively in use
ContentResearchOperationsactively in use
BUILT AROUND REAL WORKBrand grounded. Human reviewed.
Conceptual system illustration✓ Source documents✓ Shared standards
AI implementation
Turning individual needs into role-based AI assistants
A discovery-led rollout designed around real work, team feedback, and shared governance.
View the case study →My next role
Seeking my next opportunity in marketing operations.
I’m looking for a full-time role helping a marketing team improve how work gets planned, managed, and delivered. I bring experience building workflows, improving reporting, and using automation and AI to reduce administrative work. My graphic design background also helps me make complex information easier to understand and build systems that are intuitive to use.
What I bring
- Workflow and process improvement
- Project and capacity planning
- Operational reporting
- Practical AI implementation and automation
What clear systems make possible
Better visibility. Better decisions. Less time reconstructing the work.
Priorities become easier to see. Ownership becomes easier to understand. Reporting becomes more reliable. Teams can spend less time working around the system and more time moving the work forward.
Ready for less friction?
Your team does not have to keep working around a broken system.
Start a conversation
If your processes, tools, or AI initiatives are creating more friction than clarity, let’s find a practical way forward.