Marketing operations · Workflow design · AI enablement

Make marketing
easier to run.

I help teams turn scattered requests, unclear processes, disconnected tools, and emerging AI capabilities into practical systems people can actually use.

10+ years across marketing operations, project management, design, and workflow improvement.

Everything OrganizedAll systems clear
YOUR OVERVIEWGood morning
Team workLive
12 projects moving
Capacity78%
My day3 left
Budget updatedAutomaticallyInbox clearedTodayPriorities visibleAcross the team
Less manual work6 hrs saved
Everything has a place

What feels harder than it should?

When the system is unclear, even good teams struggle to do their best work.

Requests arrive from everywhere. Priorities compete for attention. Reporting takes hours to rebuild. New technology creates more questions than clarity. The problem is rarely effort—the work needs a better way to move.

Anthony Garcia, founder of Everything Organized
Anthony GarciaMarketing operations & systems

A clearer way forward

Complex operations do not need to feel complicated.

I’m Anthony. I have worked internally across marketing operations, project management, design, and workflow improvement at organizations including Salesforce, In-Situ, and Ott.

My design background taught me how to make complex information understandable. My operations experience taught me how to turn that clarity into repeatable workflows, useful reporting, and systems teams will actually adopt.

10+ years working inside large, mid-sized, and small teamsSystems & automation Smartsheet, similar platforms, and GitHub workflowsFort Collins based open to local and remote opportunities
More about how I work →

Where I create the most value

Clearer systems for the work behind marketing.

I connect people, process, information, and technology so teams can move with greater visibility and less friction.

01

Marketing operations

Clearer intake, ownership, prioritization, approvals, budgeting, and reporting across marketing teams.

02

Workflow & program design

Practical systems that replace inconsistent processes without adding unnecessary administration.

03

AI enablement

Useful AI applications, role-based assistants, and adoption plans built around real work instead of novelty.

04

Creative operations

Better connections between creative work, team capacity, feedback, priorities, and decision-making.

A practical approach

From operational friction to a system people can trust.

01

Understand the work

Identify the people involved, the friction they experience, and the outcome the system needs to support.

02

Simplify the system

Bring the process, information, ownership, and tools together in a way that is clear and maintainable.

03

Help the team adopt it

Create visibility, documentation, and feedback loops so the solution works in practice—not just on paper.

Selected work

Systems that changed how work gets done.

These projects show how I approach complex operational challenges across portfolio management, event planning, team capacity, leadership reporting, and AI adoption.

EOPortfolio command centerLive
Global programs
Departments14ConnectedActive work42Across portfolioOn track82%+6% this month
ProgramOwnerHealth

OneBrand rolloutAGOn track

Regional launchMKReview

Budget alignmentJLReady

Program governance

Giving a global rollout one source of truth

Shared intake, department ownership, budgets, approvals, and executive reporting.

View the case study →
TWTradeshow workflowActive
EventGlobal Water SummitLaunch dateOct 24
RequestSubmitted
2ReviewIn progress
3LaunchQueued
AGBrand approvalApprovedMKBudget reviewDue today

Process design

Building the right workflow for every tradeshow

Reusable planning, a focused approval path, and one consolidated ecosystem.

View the case study →
CPCapacity plannerSep 14–27
Committed142of 180 points
79%

AGAnthony21 / 25

MKMorgan16 / 25

JLJordan23 / 25

AvailableCommitted38 points open

Resource planning

Bringing meaningful capacity planning back

A shared effort model designed for fairer and more useful planning decisions.

View the case study →
DMDaily managementUpdated Monday
Weekly health3 of 4 winning
OCTJANAPRSEP

Management reporting

Replacing a whiteboard with a live dashboard

A remote-ready operating view with one weekly update and visible history.

View the case study →
AIRole-based assistantsPilot active
TEAM WORKSPACEPersonalized assistants
7 active builds
COContent assistantBrand · CampaignsReady
OPOperations assistantWorkflows · ReportingTesting
INInsights assistantResearch · AnalysisReady
EVEvents assistantPlanning · Follow-upRefining

AI implementation

Turning individual needs into role-based AI assistants

A discovery-led rollout designed around real work, team feedback, and shared governance.

View the case study →

Where this work fits

Open to roles where operations, technology, and people come together.

I’m currently open to full-time and consulting opportunities where I can improve how work moves, how decisions are made, and how new capabilities are adopted.

What clear systems make possible

Better visibility. Better decisions. Less time reconstructing the work.

Priorities become easier to see. Ownership becomes easier to understand. Reporting becomes more reliable. Teams can spend less time working around the system and more time moving the work forward.

Ready for less friction?

Your team does not have to keep working around a broken system.

Start a conversation

If your processes, tools, or AI initiatives are creating more friction than clarity, let’s find a practical way forward.